Entenmann's
Client: Entenmann’s
Agency: O’Leary and Partners
Creative Director: Eric Spiegler
Copywriter: Yama Rahyar
What does sweetness mean to you? This campaign encourages consumers to connect with Entenmann’s in a quite familiar way: by enjoying a moment away, a moment to reflect on what’s really important. A user-generated patchwork “quilt” displays individual Sweet Moments and memorable experiences submitted by consumers. Traffic is directed to the microsite via callouts on Entenmann’s packaging.
Agency: O’Leary and Partners
Creative Director: Eric Spiegler
Copywriter: Yama Rahyar
What does sweetness mean to you? This campaign encourages consumers to connect with Entenmann’s in a quite familiar way: by enjoying a moment away, a moment to reflect on what’s really important. A user-generated patchwork “quilt” displays individual Sweet Moments and memorable experiences submitted by consumers. Traffic is directed to the microsite via callouts on Entenmann’s packaging.