Client: CLEAR
Agency: Secret Weapon Marketing
Creative Director: Dick Sittig
Assoc. CDs: Cameron Webb & Leah Dieterich
Copywriters: Joe Sgro & Scott Myers

So what is CLEAR, you ask? It's super fast mobile internet and rolling out to a city near you. It's city wide wi-fi that lets you do whatever you need to do, wherever and whenever. We wanted to keep things simple, from the launch campaign to every other piece of advertising.

2010 EFFIE Award for the most effective advertising in the Internet Products and Services Category.



Phase One: Launch Campaign

Posters



Outdoor


Station Domination



CLEAR website:



Phase Two: Use-Case Campaign

Dwell Magazine ad



Posters