Client: CO-OP Financial Services
Agency: O’Leary and Partners
Creative Director: Dee McQuaide
Copywriter: Yama Rahyar

The problem: Credit union executives couldn’t distinguish CO-OP from the sea of financial services organizations competing for their business. The solution: “CO. It’s how we Operate.” An integrated print and interactive campaign positioning CO-OP as a true partner and investing the client’s unique name with brand equity.


Direct Mail



Brand Campaign