Client: Hybridcenter.org
Copywriter: Lisa Boosin

Campaign promotes hybrid technology as the covergence of commerce and the public interest, art and science, innovation and conservation. Plus, each piece doubles as a nifty Halloween mask.


2006 One Show Merit Winner





Client: Hybridcenter.org
Copywriter: Lisa Boosin

Campaign endorses cleaner-burning hybrid technology by spelling out (literally) the link between O2 and survival. Inspirations included the Kyoto Cliimate Change Treaty and that grade-school game Hangman.


2006 One Show Merit Winner